# Jure Kožuh — UX Research, Strategy and Design

**Aligning user needs with business goals** through UX research, strategy, and design. I help startups, product teams and organizations build digital products that deliver real value.

## Services

From early questions to go-to-market clarity. **Partnership at every stage** to shape better product decisions.

### Discovering User Needs

Whether improving an existing product or shaping a new one, **user research reveals real user needs and grounds the project in evidence, not assumptions.** Through interviews, surveys, usability testing, analytics, session recordings, and similar methods, insights are gathered to lay a clear, informed foundation for product strategy.

### Aligning With Business Goals

Focusing only on user needs without considering business goals can lead to products that don’t last. **By defining where user needs and business goals intersect, product decisions become more strategic,** supporting long-term growth and sustainability.

### Designing and Testing Solutions

With a clear understanding of user needs and business goals, **a high-fidelity wireframe prototype is created to simulate the product experience.** Tested with real users and refined based on evidence, it becomes the foundation for final visual design.

### Delivering Clear Product Direction

**All insights, decisions, and designs come together in a clearly defined, development-ready solution.** Stakeholders are actively involved throughout, and everything is consolidated into a single source of truth, ensuring smooth execution and long-term clarity.

Certifications: NN/g UX Certified, IAAP Accessibility Certified.

## Experience

**15+ years of experience** solving product challenges across industries — from gaming and e-commerce to healthcare and more.

Clients include Outfit7, United Nations, Fraport, Celtra, Krka.

### Case studies

- [Reinventing the Digital Persona of Outfit7 and Talking Tom & Friends](https://www.kozuh.org/outfit7)
- [Turning Ljubljana Airport’s Website into a Revenue Channel](https://www.kozuh.org/ljubljana-airport)
- [Helping Slovenians Master Their Electricity Tariff System](https://www.kozuh.org/tarifnik)

## Contact

**Clarity begins with a conversation.** Let’s discuss where you’re headed and how I can help.

- Email me at [jure@kozuh.org](mailto:jure@kozuh.org)
- [Connect on LinkedIn](https://www.linkedin.com/in/jurekozuh/)

## About

UX researcher, strategist and designer with 15+ years of experience solving product challenges across industries — from gaming and e-commerce to healthcare. Helps startups, product teams and organizations build digital products that deliver real value by aligning user needs with business goals.

- **Role:** Independent UX Researcher, Strategist and Designer
- **Based in:** Ljubljana, Slovenia
- **Contact:** [jure@kozuh.org](mailto:jure@kozuh.org)
- **Profile:** https://www.linkedin.com/in/jurekozuh/
- **Certifications:** User Experience Certified (UXC) (Nielsen Norman Group); Certified Professional in Accessibility Core Competencies (CPACC) (International Association of Accessibility Professionals (IAAP))
- **Education:** Academy of Fine Arts and Design, University of Ljubljana

### Selected awards

- WEBSI 2nd place, Global Digital Projects — Outfit7 website
- WEBSI Best Design Award and 1st place, Websites — Talking Tom & Friends website
- SOF Gold and Grand Prix Awards — Geste Vključenosti website
- SOF Silver Award and Honorable Mention — Tarifnik mobile app
- DCA Runner-up — Fraport Slovenia website
- Netko Award — Fraport Slovenia website